Mt Eden: Needs

A tool company that manufactured drill bits was faced with financial losses, such that company executives gathered to discuss the problem: declining demand. The CEO challenged his team: "We need to revive the bit market! How can we do that?" After an embarrassing silence, one member of the team dispelled the fog: "Sir, the market isn't for drill bits--it’s for holes!" There are no markets for products. The market is for what products do. Customers buy the satisfaction of a need. That business story has an important application for our lives. God created us with needs. Genesis 2 indicates humans were created on Mt Eden with 4 types of needs, and God has provided us the proper way to meet those needs in Jesus.